An Update from Dr. Mark Huth, CEO Regarding GHC-SCW Mission, Vision, and Values

Dr. Mark Huth, Chief Executive Officer, writes about the updates made to GHC-SCW’s Mission, Vision, and Values.

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BY DR. MARK HUTH, CHIEF EXECUTIVE OFFICER

This year marks 46 years that Group Health Cooperative has provided health care as a not-for-profit, member-owned health care cooperative. We started with more than 500 founding members from our community who knew there was a better way to provide health care by bringing together health insurance and health care for the benefit of members.

While we honor our history, we also embrace our responsibility to evolve our organization continually. Over the last several months, the Board of Directors and senior leadership has been working on an update to the Mission, Vision, Values and Strategic Pillars that will carry us into the future.

Today, on behalf of our Board of Directors and the entire Senior Leadership Team, I’m proud to share these updates with you, our members.

Our Mission speaks to who we are and why we exist.

Mission: We partner with members and the communities we serve to maximize health and well-being.

Our Vision represents who we aspire to be.

Vision: As a local, not-for-profit, member-owned Cooperative, we are the most trusted resource for lifelong health and well-being in the communities we serve.

Our Values are a set of beliefs that we hold dear that help us identify priorities for the Cooperative and a guide for how we conduct our business.

  • We are a not-for-profit Cooperative
  • We are member-centered
  • We are equitable and inclusive
  • We are quality-driven
  • We are innovative
  • We are community involved

Our five strategic pillars are essential areas of focus, investment and effort that help us advance toward achieving our Vision and fulfilling our Mission:

  • Exceptional Quality and Service – We seek excellence by working towards the elements of the quadruple aim, and we strive to be the best in all that we do.
  • Meaningful Employee Engagement – We create a culture where employees are involved, enthusiastic and committed to delivering on the GHC-SCW Mission, Vision and Values.
  • Continuous Improvement – We actively identify opportunities and initiate change that creates value for the Cooperative and those we serve.
  • Financial Strength – We ensure the Cooperative’s long-term viability by reinvesting earnings generated by controlling health care costs and consistently growing revenue.
  • Impact – We advance health and well-being by nurturing connections with our member-owners and the communities we serve.

So, what’s next? The update to our Mission, Vision and Values and introduction of the new Strategic Pillars now form the foundation for the strategic plan. Over the coming months, we will be developing the goals that will help us measure progress toward our Strategic Pillars as well as the tactics that will make a measurable impact on those goals.

What has been completed so far is only the beginning as we look ahead to our next chapter for Group  Health Cooperative. I’m looking forward to sharing with you as we fill in those future chapters and continue to build on our 46-year history.